Strategy [n.] strat-e-gy: a plan or series of maneuvers designed to
achieve your business and advocacy goals


Franklin Strategy is a Midwest-based, full service consulting and communications firm that provides the hands-on planning and infrastructure to amplify your message – and help you succeed.

Information consumption is more fragmented than ever, which requires new tools to cut through the noise. From strategic planning and press relations to public affairs advocacy, we’ll help you navigate today’s rapidly changing media landscape.

You expect the best, and we deliver a unique blend of innovative tactics and results-driven solutions. Our experienced team invests in client success with a hands-on approach that provides organization or delivers the winning message to your audience.

Why Franklin Strategy?

Your competition moves fast, but we move faster.

We cut our teeth in the fast-paced world of politics, so we work efficiently and effectively. We keep working until the job is done – and you’re happy with the results.

A decade on the political frontlines is our competitive advantage.

Campaigns are the ultimate startup business. Your cause may not be political (most aren’t) – but you’ll benefit from experienced, tested leadership and advanced skills that are applicable and uniquely equipped to deliver results.

We’ve been through it all.

From crisis communications projects to omnichannel marketing and long-term strategic planning, we’ll position you for maximum success.

Expect us to be fully engaged (seriously).

This isn’t work, it’s a cause – so we’ll push on you as much as you push us. That means constant communication and work to advance your goals. It’s the only way we operate.

Meet Joe

Joe Fadness is the Founder of Franklin Strategy.

As a dynamic business professional, Joe excels in strategy, message management, and advocacy. He collaborates with a range of small- to mid-sized businesses, non-profits, and professional associations – statewide and across industries.

Joe’s decade of experience in the political arena uniquely prepares him for the day-to-day challenges facing clients. As a longtime aide to Wisconsin Governor Scott Walker, he formed key relationships with opinion leaders, statewide and national media, and grassroots activists. In the process, Joe oversaw significant fundraising efforts and helped develop the strategic plans that resulted in major wins across several election cycles.

Joe proudly served as a member of the White House Advance Team during President George W. Bush’s second term, preparing visits for the President, Vice President, and Mrs. Bush on six continents and across the United States.

Joe is a proud graduate of Marquette University and currently lives in Madison where he is active in Big Brothers Big Sisters and service projects.

Meet Rita

Rita Fadness is an Associate at Franklin Strategy.

She has over five years of hands-on experience guiding marketing, development, and major event planning for local and global professional associations.

In her non-profit work, Rita has witnessed the power of investing in social media, people, and in the community. She’s well-versed in fundraising efforts and the grant management process from start to finish.

Rita has a passion for event planning. From virtual events for 6,000+ attendees to in-person gatherings for 250 business leaders, she’s ready to plan your next event. She would love to help with your graphic design needs, too!

Rita is a proud graduate of Alverno College and currently lives in Greendale. She is active in church and community activities.

Our Services

We have the skills and experience needed to achieve your goals. Our service offerings include:

Strategic Communications

Providing the blueprint and comprehensive plan to achieve your short and long term goals.

Public Affairs

Persuade those in power with earned media, grass tops, and grassroots tactics that control the narrative and drive action.

Media Relations

Combine media savvy and a clear message to frame – and win – the argument on your terms.

Public Relations

Advance your cause with a comprehensive, campaign-like effort that cuts through and persuades public opinion.

Association Management

The daily, hands-on involvement needed to grow and position your organization for success.

Crisis Communications

Mitigate damage and protect your brand with an aggressive media plan that delivers the facts on your terms.

Contact Us

Let us help take your effort to the next level:

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